Thursday, February 5, 2015

Petrucci Homes Showroom

Petrucci Homes lives up to its "Homes of Distinction" tagline. The work they do hits a home run every time.

About two years ago, the 'before' image of their new showroom and offices showed a space that could stand some improvement. I wondered if the place was just going to be a money pit. The chimney was rebuilt with field stone, the new windows were being installed, the space was open, but the amount of work left to do was looking pretty daunting.


Never underestimate the genius of these guys to transform a space and get the 'wow' factor.


Yep. That ought to do it. Wow.
Petrucci Homes website >>
Petrucci Homes Houzz page >>

Lately I have been leveraging the power of digital to create a multi-light setup with just one light. I walk a light around, point it where it needs to go, then layer the results into one huge file. I can optimize each section and reveal all the details without having to hide lights behind the furniture like we used to in the old days of film.

This also has the advantage of reducing time spent on location - more work in one day of exposures can be accomplished and the results are more controllable and predictable.

Better results and more images = better value for my clients.