Recently I had a great opportunity to put together a group of photos for an ad in Grosse Pointe Magazine. Crest Volvo Hyundai needed a photo of the front of the building for their ad. They recently added Hyundai to the dealership lineup - the sign was installed on the day before!
Deadlines and budgets are very tight for these ads, so I headed over that evening to see what I could do with a nice dusk shot. It worked out well, and I'm glad I went that day, because the evenings for the next few days were even cloudier! I put the long lens on the camera for a few shots of some of the cars in the lot too.
The next morning was nice and bright, so I went back for more shots of the cars in the lot.
It would have been fun to do a big production like we used to in my days as a car studio assistant - get out my big black cloth for the side of the car and my big white one to reflect in the grille, with all the lightstands and sandbags keeping the whole thing from blowing away like some giant kite.
But, there is something really fun and honest about strong sunlight on these cars with their strong shapes and it all worked out quite well.
If you have business that needs publicity photos, give me call and we'll find a way to deliver the right image for your needs.
Deadlines and budgets are very tight for these ads, so I headed over that evening to see what I could do with a nice dusk shot. It worked out well, and I'm glad I went that day, because the evenings for the next few days were even cloudier! I put the long lens on the camera for a few shots of some of the cars in the lot too.
The next morning was nice and bright, so I went back for more shots of the cars in the lot.
It would have been fun to do a big production like we used to in my days as a car studio assistant - get out my big black cloth for the side of the car and my big white one to reflect in the grille, with all the lightstands and sandbags keeping the whole thing from blowing away like some giant kite.
But, there is something really fun and honest about strong sunlight on these cars with their strong shapes and it all worked out quite well.
If you have business that needs publicity photos, give me call and we'll find a way to deliver the right image for your needs.
